July 32 in. LED screen (LCD panel + LED backlight module) price is $ 280, down from $ 240 in September, down from $ 210 recently. LED screen prices continue to decline, to just out of CCFL LCD TV Library
Keep the crisis of domestic color TV manufacturers, LED TV provides a best opportunity for transformation.
"We did not expect the Mid-Autumn Festival and National Day season in sales in the low-end foreign brands will be the main push of the CCFL LCD TV, and domestic brand LED television opposite the main push." Konka Group Multimedia Marketing, Marketing
General Manager Huang Xinzhong yesterday on the "First Financial Daily" said, from September 20 to October 10 in a short span of twenty days, the mainstream of China-made color TV brands are LED TV sales accounted for more than 50% of basic, The Konka LED TV
Sales accounting for more than 60%.
Huang Xinzhong that since the LED screen prices down faster than CCFL LCD screen, resulting in domestic TV market price is only one LED-backlit LCD TV CCFL 1.2 to 1.3 times. Therefore, the domestic LED-backlit LCD TV to replace CCFL
Will increasingly reflect the effects of TV, LED TV is about to set off a wave of popularity.
Orville data show that the latest decline in the average domestic prices of LED TVs 29%, while the domestic market penetration of LED TVs has been more than 35%. Pengxian Dong PRC, analysts expect that New Year's Day, the city is likely to exceed sales of LED TV
50%.
However, advice and Orville PRC, the data also show that foreign brands with TV LCD TV CCFL backlight low price strategy and successfully obtained the Mid-Autumn, during the National Day of rapid increase domestic market share, "Earlier this year,
Domestic brand share is around 70%. "Orville Deputy Director Zhao Maojun consultation that now CCFL LCD TV Sharp 32-inch price of only 2,500 yuan, 2,699 yuan lower price than Sony's online price, making Sharp LCD power
As a sudden surge in domestic market share to 13%, compared to July's 7.6% growth of 5.4 percentage points.
The PRC, the data show that in September 20 ~ September 26 Mid-Autumn Festival, 32-inch LCD TV Top 5 best-selling models are all foreign brands, accounted for three light aircraft Sharp; 40 42-inch LCD TV 5
Best-selling models, the Sharp, Sony and Samsung took the top three, the other two are Konka and Hisense. Jiangsu Suning to data from the National Day Golden Week 7 days, Sharp LCD TV sales of 26 million yuan,
Sony is 2000 million, Samsung is 1700 million. In contrast, domestic brands in addition to 9.29 million yuan sales of Konka, successfully rose to the third foreign-made, including Hisense, Skyworth, including the top five domestic brand sales only
46.03 million yuan, far less than TV before the four foreign brands (Sharp, Sony, Samsung and LG) 7350 million in total sales.